Friday, May 4, 2012

More Ads, Less Services and Poor Functionality - The Continuing Decline of Xbox Live

Remember the “blades” operating system? That was nice, wasn’t it? In retrospect the original Xbox 360 dashboard may not have been the most attractive, but you could get everything you wanted from it quickly and easily. It was built with gamers in mind, designed from the ground up to make our online lives a little easier. 
But then everything started to go wrong.

Unfortunately, Microsoft seems to have been on a mission to undo all of its good work ever since. It has introduced a couple of major redesigns that have brought more adverts and more non-game-related apps, while major gaming services have been buried or removed entirely. It’s a sorry state of affairs.
In an effort to evolve the Xbox 360 from a console into an entertainment hub, Microsoft has forgotten the people that helped establish the brand in the first place: Us.

It’s pretty easy to identify where it all went wrong. In December last year, Microsoft introduced a new dashboard designed to reflect the look of the Metro operating system used on Windows Phones and in Windows 8. Undoubtedly attractive, the tile-based redesign has been an absolute nightmare for users.

The first complaints focused on the amount of advertising. The new layout provides space on every single page that is dedicated to advertisements. Indeed, in many cases more space is given to ads than actual features. It means that users have to wade through all of the extraneous fluff before they can get to what they really want. It’s intrusive and usability suffers as a result. 

This is accentuated by the design of the thing. If you want to launch a game from your library then you have to scroll past the Home, Social and Video tabs, before then clicking on My Games to get to what you actually want. Rather than making playing games - on your games console - the most immediate function, the redesign instead prioritises entirely non-game-related features.


Written Friday, May 04, 2012 By Lee Bradley